Haileigh Patterson. SAVER Advertising Sign. Willis Street New World. Photograph. 15 March 2016
My visual text analysis is of the Red saver labels on fruit and vegetables at New World. These labels have no history behind them because they are so temporary and will only be around as long as the sales are around. These designs are fairly basic, with no imagery on them. The red section at the top is a big contrast to the black and white and is a key part of capturing the attention of passing grocery shoppers. The main eye flow is directed from this bright red label and down diagonally to the bolded price sign in the lower right-hand corner.