Haileigh Patterson. New World Metro Advertising Sign. Willis Street. Photograph. 15 March 2016
The Wellington City Centre New World Metro is located on Wills Street. This metro supermarket is home to a wide selection of fruit and vegetables and along with this, it’s advertising, which is what I investigated.
Haileigh Patterson. New World Fruit & Vege Advertising. Willis Street. Photograph. 15 March 2016
As shown above, the advertising has very minimal visual aspects to it, they just hold a simple font (sometimes bolded) and a few simple colours so that consumers are able to pick out the best deals. This kind of advertising is created to get across the point of quality and prices rather than promoting the actual brand.
Haileigh Patterson. New World Fruit & Vege Advertising, Fair Trade bananas. Willis Street. Photograph. 15 March 2016
As seen in the image above, the bananas show the fair trade logo suggesting that buying these bananas would be a better option than any other because they were picked under fair trade laws. This to consumers, could change morals and get more people thinking about taking the fair trade option when buying their groceries.